A company rich in expertise had a wealth of valuable, long-form content, including in-depth blog posts, client webinars, and technical white papers. This content was a powerful asset, but their small marketing team lacked the bandwidth to effectively repurpose it for the fast-paced, high-volume demands of social media.
Their social channels were inconsistent, failing to reflect the depth of their knowledge. They were hesitant to use automation, fearing it would make their brand feel robotic and disengaged in a world already saturated with AI-generated content.
We designed a unique, two-part solution that combined the scale of AI with the authenticity of human connection.
First, we built a custom AI-driven content engine. Trained specifically on the client's existing materials, the AI learned their unique brand voice and key messaging. It could then ingest a single long-form asset—like a webinar recording—and automatically generate dozens of tailored social media posts for four different platforms. This included video clips, key quote graphics, discussion prompts, and concise summaries.
Next, this stream of high-quality content was managed by a dedicated offshore engagement specialist from our global team. Their primary role was to be the human voice of the brand online: scheduling the posts, and more importantly, managing all community interaction. They responded thoughtfully to comments, asked follow-up questions, and actively engaged with people who interacted with the brand.
The client's social media presence was transformed. They went from posting inconsistently to executing a high-volume, multi-platform strategy that was perfectly on-brand, all without burdening their internal team.
Crucially, they stood out by pairing AI-driven efficiency with genuine human interaction. While competitors relied on generic automation, our engagement specialist fostered real conversations and built a loyal community.
This hybrid approach turned their static content library into a dynamic engine for brand building and lead generation, proving that the future of social media is not just automated, but authentically human.