A highly respected firm specialising in complex corporate investigations was delivering world-class results for its clients. Their success was built on sophisticated methodologies and the sharp instincts of their senior investigators, but the confidential nature of their work made it difficult to showcase their capabilities.
They needed to build a public profile as thought leaders to attract new clients, but their team lacked the specific skill set to write about their work without revealing sensitive details. Their expertise remained a well-kept secret, limiting their business development efforts.
The firm required a unique talent: a writer with a journalist's ability to interview experts on sensitive topics, understand intricate details, and then craft compelling, anonymised narratives.
We sourced and vetted a specialist from our global network who had extensive experience in the corporate intelligence and security sectors. This individual possessed the rare combination of skilled writing and the discretion essential for handling confidential information.
We coordinated a series of interviews between the writer and the firm's lead investigators. The writer worked with them to deconstruct past cases, focusing on the methodology, the challenges overcome, and the innovative techniques used, while carefully stripping out all identifying client data.
This collaboration produced a series of powerful, insightful case studies and thought leadership articles. The firm was able to publicly demonstrate the depth of their expertise and the sophistication of their approach in a safe and professional manner.
This new library of content became a cornerstone of their business development strategy. The articles were used to build trust with prospective clients, enhance their website, and solidify their reputation as pre-eminent experts in their field.